Seniors Real Estate Specialist (SRES®) Designation Course

The SRES® designation course seeks to instill knowledge and understanding of and empathy for 50+ real estate clients and customers.  We offer this designation course via online format.  It is 12 hours in duration and allows for a six month time frame for completion.  This course will enable you to develop the business building skills and resources needed for specialization in the 50+ real estate market.  

SRES® Designation Course Learning Objectives:

  • Learn distinguishing characteristics and trends of the 50+ market so that you can discern them in your own market area
  • Evaluate your market area attractiveness to the 50+
  • Master the vocabulary of the range of housing options for the 50+ market
  • Learn the application of federal laws for Housing for Older Persons Act (HOPA)
  • Develop business building outreach methods for communicating and gaining 50+ market share
  • Adapt methods for counseling the 50+ buyer and sellers
  • Stay focused on the transaction and avoid inappropriate involvement in family matters
  • Develop sensitivities to 50+ issues and priorities when counseling buyers and sellers, showing properties, and managing transactions
  • Develop services that win and sustain customer relationships and position you as a trusted real estate advisor
  • Assemble a team of experts to help you serve 50+ customers
  • Learn about the uses, benefits, procedures, and issues involved in reverse mortgages
  • Learn about uses of pensions, 401k accounts, and IRA’s in real estate transactions
  • Gain an understanding of how Medicare, Medicaid, and Social Security impact 50+ real estate decisions
  • Recognize mortgage finance and loan schemes and scams that victimize 50+ borrowers
  • Identify key life stages, viewpoints, and transitions in relation to housing choices
  • Recognize how a home can be adapted for safety, comfort, and aging in place
  • Help customers integrate disposition of real property into estate plans

How to Earn Your SRES® Designation

Three (3) requirements must be met to attain and use the SRES® designation:
1.  Successful completion of the two-day SRES® designation course, including an 80% passing grade on the exam.
2.  Active membership in the National Association of REALTORS®
3.  Active membership in the SRES® Council.  (New designees receive one-year membership in the Seniors Real Estate Council® FREE.  Annual dues are $99 each year thereafter.)


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