The SRES® designation course seeks to instill knowledge and understanding of and empathy for 50+ real estate clients and customers. We offer this designation course via online format. It is 12 hours in duration and allows for a six month time frame for completion. This course will enable you to develop the business building skills and resources needed for specialization in the 50+ real estate market.
SRES® Designation Course Learning Objectives:
- Learn distinguishing characteristics and trends of the 50+ market so that you can discern them in your own market area
- Evaluate your market area attractiveness to the 50+
- Master the vocabulary of the range of housing options for the 50+ market
- Learn the application of federal laws for Housing for Older Persons Act (HOPA)
- Develop business building outreach methods for communicating and gaining 50+ market share
- Adapt methods for counseling the 50+ buyer and sellers
- Stay focused on the transaction and avoid inappropriate involvement in family matters
- Develop sensitivities to 50+ issues and priorities when counseling buyers and sellers, showing properties, and managing transactions
- Develop services that win and sustain customer relationships and position you as a trusted real estate advisor
- Assemble a team of experts to help you serve 50+ customers
- Learn about the uses, benefits, procedures, and issues involved in reverse mortgages
- Learn about uses of pensions, 401k accounts, and IRA’s in real estate transactions
- Gain an understanding of how Medicare, Medicaid, and Social Security impact 50+ real estate decisions
- Recognize mortgage finance and loan schemes and scams that victimize 50+ borrowers
- Identify key life stages, viewpoints, and transitions in relation to housing choices
- Recognize how a home can be adapted for safety, comfort, and aging in place
- Help customers integrate disposition of real property into estate plans
How to Earn Your SRES® Designation
Three (3) requirements must be met to attain and use the SRES® designation:
1. Successful completion of the two-day SRES® designation course, including an 80% passing grade on the exam.
2. Active membership in the National Association of REALTORS®
3. Active membership in the SRES® Council. (New designees receive one-year membership in the Seniors Real Estate Council® FREE. Annual dues are $99 each year thereafter.)


